Web Analytics Consultant | UX Conversion Specialist | Busy Mom


Data is my passion. I find the stories in the numbers...

I am a Cape Town based freelance Web Analytics consultant with over 8 years of industry experience.
My services focus on Web Analytics Implementations and Analysis as well as UX Conversion Rate Optimization.
Because its just me, I can be very flexible about the type of services I offer, but these are some of the things I really like to do:

  • Fix broken Web Analytics Implementations so that you can trust the data that you are using
  • Create beautiful and insightful data analysis reports that will teach you to understand and love data
  • Map out clear and functional Google Tag Manager Implementations
  • Provide UX advice and run AB tests on my theories to improve your site performance
  • Get involved in vision and strategy, solution architecture and a web analytics framework for your new website (This is the best intense fun!)
  • Advise you on improving site structure, content hierarchy, accessibility, site performance and messaging
  • Train or consult with your in-house team on Google Analytics reporting features and best practice techniques

Data Analysis

Web Analytics Implementation

Website UX Auditing

Solution Architecture

Google Tag Manager

Google Analytics Training


HTML / Javascript

As a former web developer, I am equipped to edit and debug errors in JavaScript or HTML code, an essential skill for analytics implementations and testing

Google Tag Manager

I can help your website performance and improve your turn around time for tag implementation by the setup and management of Google Tag Manager (new implementation or migration).

Google Analytics

I have over 7 years of experience with this tool both with implementation and analysis work. I keep up to date on all the latest reporting and code implementation requirements.

Data Analysis and Reporting

A data analysis report ranges from key metrics highlighting insights in a dashboard or a full website review incorporating various other analytical tools such as heatmaps, scrollmaps, accessibility testers and more.


  • Jan, 2015 - Present

    Web Analytics Consultant


  • Jan, 2006 - Nov, 2006

    Computer Literacy Tutor

    University of Cape Town

  • Jan, 2007 - Nov, 2007

    Trainee Planner


  • Apr, 2008 - Apr, 2009

    Web Developer


  • Apr, 2009 - Aug, 2011

    Technical & Analytics Manager


  • Jul, 2011 - Apr, 2013

    Conversion Specialist

    iProspect South Africa

  • Apr, 2013 - Dec, 2013

    Conversion Lead

    iProspect South Africa

  • Jan, 2014 - May, 2014

    Head of Data & Insights

    iProspect South Africa